Reserve time to help us assemble this year's most important community project: the sensory room for the Tynan School in South Boston.

 

 

Andy Winig staged an interactive presentation that he calls the "Elevator Pitch Handbook". It's a step-by-step guide to starting unique and memorable conversations. An effective elevator pitch starts business conversations that lead to leads. It's not a monologue listing your skills, because that's all about you and other people want to talk about themselves. Most introductions lead into three typical questions: "How's it going?"; "What do you do?"; and "How do you do that?" Specific answers about personal or business successes start conversations. Conversations started on shared interests are more likely to lead to connections and further conversations. It's important that the answer to the third typical question, a client success story, is shared after a connection is made (otherwise: not interested). So, having planted some seeds, how do you stay top of mind for when your services are needed? Offer something of value (examples follow)  in exchange for their contact information; it's a natural reason to follow-up: invite them to join your newsletter or webinar or offer a free phone consultation.

 

Business networking success starts with the Elevator Pitch, gains momentum with effective follow-up, then hits its stride with professional referrals and opportunity spotting. The Elevator Pitch is the first of five skills of the trusted advisor. Visit Andy's online course catalogue to learn more: http://courses.improvandy.com.